My name is Anissa. I run an online vintage clothing boutique called 
Interview with Jessica Schroeder of What I Wore
I’m so excited to be bringing back my interview installment and what better way to do it than with one of my favorite fashion bloggers! Jessica Schroeder takes gorgeous daily pictures of her outfits and features them on her blog What I Wore.
When and why did you create What I Wore?
I was already taking daily photos for wardrobe_remix on flickr and felt like I wanted to go into more details about my outfits. I eventually added other features and it just keeps growing!
What is your gig outside of your blog?
I just quit my job to focus on blogging and working as the creative and community director for weardrobe.com
How did you get your start in the fashion industry?
I majored in Apparel Merchandising at Indiana University and also did an associates degree in Costume Construction Technology. I went on to intern with Betsey Johnson and then worked four years a designer for a small apparel firm doing mass market!
Do you have any formal training?
Yes! The program at IU taught us everything from sewing to pattern drafting, hat making and tailoring. I taught two semesters as an assistant there as well.
Who are some of your favorite designers and fashion icons?
I love any nod to the past so I love Milly and Orla Kiely. I love old Hollywood stars like Grace Kelly and Audrey Hepburn and will always have a place in my heart for the Diane Keaton/Annie Hall look.
You wear a lot of vintage. What is your favorite era and why?
I can’t narrow it down to one, so here it goes – I love the 1950’s housewife (like Madmen’s Betty Draper), the 60s mod chic (Edie Sedgwick) and the 70s Annie Hall type looks.
Name 5 wardrobe staples you think every gal should have in her closet.
Great jeans, movie star shades, go to little dress (not necessarily black), great, walkable high heels and a signature necklace.
What trends are you looking forward to trying this Summer? Any that you will stay away from?
I can’t wait to rock the rompers!! I’m really embracing childlike/naive chic looks like patent leather sandals, friendship bracelets and high waisted bright shorts.
In this economy everyone is cutting back on the non essentials, Do you have any tips on staying fashionable when you are low on cash?
Rework what you already have, shop thrift stores or just go on a spending freeze!
What are your favorite music/books/magazines/blogs at the moment?
I like Lula, Lucky and Teen Vogue for fashion. I like community sites light weardrobe for big doses of a lot of different styles.
What advice would you give to aspiring bloggers and fashionistas?
Take your time and grow slowly. Just focus on what you love, not what gets you a lot of traffic. When the field is so large, you’re going to do the best by being yourself!!
Where do you see yourself and What I Wore in the next 5 years?
I’d love to keep up with the daily photos and eventually do a coffee table book – wouldn’t that be grand??
For more Jessica visit whatiwore.tumblr.com
Tags: Interviews
impeccable style. I really dig the colorful dress at the end. so bold. yet so elegant.
Hm, she certainly seems sweet but I am not sure why people are so into her fashion. It’s very banal and small-town. She seems like the kind of girl who probably turned lots of heads where she grew up, but you see dozens of women every day on the streets of New York with far more interesting, innovative style.. Just my opinion, sorry if you are a fan!